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Beatrix Style Blog!

Win Big for Back-to-School!

We want to help you get ready for back-to-school in style with our jumbo giveaway co-sponsored with our friends at Little List! Winner will receive the Beatrix Big Kid Backpack, Little Kid Backpack, Lunch Box, Bento Box, "Cozy Can" Water Bottle AND "Wheelie Bag" Suitcase of their choice! Follow the link here to learn how to enter! Contest [...]

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Have A Sparkling Good Time

Dress up your little ones in some stylish stars and stripes for Fourth of July! Will you be having a backyard barbecue with friends and family or watching the fireworks at the waterfront? Let your tots shine bright while celebrating America.Be sure to check out our Summer Family Fun Pinterest board to find inspiration for [...]

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Wild Child in the City

Camping season is in full swing! Although camping may be a staple for some, the safari trend is going wild for everyone this summer. Style your tots accordingly for a most fashionable look at day or sleep away camp or as your mini-me fashionista or fashionisto at your favorite campground! Take a look at some of our camp fashion [...]

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Create your own Masterpiece with Beatrix!

Parents, are you sometimes desperate for something fun for your little one to do while you take a few minutes to _______________ [ fill in blank with one of 50 random everyday activities you once took completely for granted ] ? And/or is your child a budding artist!? We're here to help! Click this link to download [...]

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7 Minutes With Beatrix's Creative Mastermind, Marcus Woolcott

Want to know what goes on in the mind of the creative genius who designs some of the cutest kids stuff around? So did I. Though Marcus Woolcott and I have been business partners for almost nine years, I realized recently that there were still a few things I didn't know about him. So I decided to sit down [...]

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From Three Backpacks to a Globally Recognized Children's Brand

Started less than a decade ago, Beatrix New York has already staked out a prominent place in the kids' accessories market. Beatrix's instantly-recognizable animal character-adorned backpacks and lunch boxes are firmly established as favorites of the celebrity set and ordinary families alike, and business continues to grow in the US as well as in overseas markets. What are the factors behind [...]

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Healthy Feeding: How to Choose the Safest Lunch & Snack Gear!

A quick search on Pinterest will show options galore for your favorite little ones for breakfasts, lunches, snacks, and dinner. With all the effort put into lunch and snack making, shouldn’t you make sure you’re sending your kids off in a safe and healthy way? With so many options on the market today, we’ve got [...]

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Mini Fashionistas: 4 Ways to get Back to Nature!

2016 children's fashion takes its cues straight from the couture catwalks. Inspired by flowers, plants, animals, insects and marine life, Mother Nature has never looked so adorable. Get the complete guide here! Fanciful Flora Flowers of all sizes, shapes and varieties are in. Even boys are rocking this look with Liberty style print fabrics, as evidenced in the Catimini [...]

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3 Fashion Tips to Maximize Your Tot’s Runway Style this Spring and Summer!

For design-conscious parents with young children, one of your most fun responsibilities can be the role of fashion stylist. As Co-Owner of Beatrix New York, a children’s fashion accessories company, I am sometimes asked about current fads in children's styles and thus wanted to share two recently published articles that highlight the rising trends for Spring/Summer 2016.Fashion Snoops, a fashion forecasting company, [...]

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Retailer Spotlight: Happiloo/New Market, MD

We recently had the pleasure of speaking with Lisa, a longtime Beatrix retailer, who owns the beautiful Happiloo, in New Market, MD about 40 minutes outside of Baltimore. As you can see, her store is gorgeous, but you don't need to travel to Maryland to enjoy her amazing selection. Happiloo offers free shipping on all [...]

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